Professor Gopakumar V, or GK as he is fondly known, with his extensive experience in qualitative research, consumer insights, and sales storytelling, is an ideal mentor for startup founders. He is the Founder and CEO of Froggmen Consulting. His proficiency in developing effective sales strategies, coupled with his hands-on experience in various sectors, ranging from AI-driven tech and social enterprises, can significantly benefit startups in navigating the complexities of customer discovery and sales acceleration. As a Ph.D. candidate researching consumption, trade, and culture, Gopakumar brings a unique perspective to understanding consumer behavior, a crucial element for startups aiming to establish a strong market presence. His track record of mentoring over 100 professionals underscores his ability to guide and shape the growth trajectories of emerging businesses. His role as an educator and researcher adds depth to his consulting, providing startups with insights grounded in both academic rigor and practical application.